It’s taken very nearly two years, but I’ve gotten the final invoice from our manufacturer at last, and the FourGames Deck is complete. What is the FourGames Deck, you might be asking? FourGame Dynamics, or FourGames for short, is a set of mental models created by Jamie Combs, founder of Natural Balance Foods. Jamie tasked me with creating a standard 52 card deck using FourGames that works both as a normal set of playing cards as well as an oracle deck, which is a general name for decks like Tarot or Lenormand that have symbolic meanings for the cards. Today, I’m going to give you a walkthrough of the last two years of this project from ideation, design, prototyping, and manufacturing.
One of the two mistakes I see many early founders and entrepreneurs making are either spending too little time or too much money on brand for their startups & small businesses. I say this as someone who sells branding to founders and entrepreneurs, so while this advice may result in reducing the number of clients I’ll have in the future, I think the possibility of early businesses saving money, and perhaps more importantly, not being terribly hard to look at, is worth the risk in my book.I want to introduce the idea of Minimum Viable Brand as a concept to aim at.
Many years ago, I began my attempt to create a theory that would unify the subjective and objective, a means of explaining the world and refuting nihilism. Everything you have read on this site has drawn from this same theory. I have attempted many times to express this coherently, and each time I have failed, because there were too many terms to define, concepts to express, and it seemed I simply lacked the capacity to articulate it properly. However, I believe the time has come to finally complete the theory. Today, we will discover the meaning of AION.