Ours is a unique place in history. Technology and industrialization have driven major social changes and the average person in the developed world has access to resources, information, and luxuries that would make the greatest king a century ago look like little more than an ignorant pauper. Are we better for it?
It’s taken very nearly two years, but I’ve gotten the final invoice from our manufacturer at last, and the FourGames Deck is complete. What is the FourGames Deck, you might be asking? FourGame Dynamics, or FourGames for short, is a set of mental models created by Jamie Combs, founder of Natural Balance Foods. Jamie tasked me with creating a standard 52 card deck using FourGames that works both as a normal set of playing cards as well as an oracle deck, which is a general name for decks like Tarot or Lenormand that have symbolic meanings for the cards. Today, I’m going to give you a walkthrough of the last two years of this project from ideation, design, prototyping, and manufacturing.
Imagine, for a moment, if the minds of every person in the world were combined into one gargantuan hive-mind. Every nation would be a different region of the brain, responsible for different body functions responsible for keeping a massive human organism alive and functioning...
One of the two mistakes I see many early founders and entrepreneurs making are either spending too little time or too much money on brand for their startups & small businesses. I say this as someone who sells branding to founders and entrepreneurs, so while this advice may result in reducing the number of clients I’ll have in the future, I think the possibility of early businesses saving money, and perhaps more importantly, not being terribly hard to look at, is worth the risk in my book.I want to introduce the idea of Minimum Viable Brand as a concept to aim at.